BUSINESSMODEL

Here I am again. Indeed, it is true that I am bizarrely busy with Pavone AND that should not be an excuse. So... I have put all my work aside for a while so that I may write a proper blog about the ins and outs of my humble life.

Where do I stand? Or rather, where do I hang. For I have reached the ceiling. Pavone Lingerie is growing so fast that I finally have the guts to hand over certain things. A new office is being built and there are talks with very nice ladies to join the Pavone team. So exciting!

There are also new models of bamboo undies available in the webshop of which I am mega proud, they are beautiful and wear great! And the new Bamboo Mint collection has also been launched, which gives me a nice, fresh green spring feeling, nice!

Where do I stand mentally? I am now a combination of organised chaos and infinite insights. I have so many ideas and new designs in the pile! Luckily, I have my wonderful husband by my side who provides structure to my wild plans. Sometimes I just need to be slowed down and stay on track.

The other day we discovered in our very dearest dog, Keet, that she has become slightly incontinent. Keet is an old lady and therefore not strange that she drips just like her owner. My brain then immediately creates a cool dog incontinence slip. ‘Whether there is a business model in it too,’ my husband asks a tad cynically. ‘Well and truly,’ I scream and within an hour I have my design ready behind the sewing machine. Keet looks at me questioningly as soon as I try to put the briefs on her. In all my enthusiasm, I forget whether the dog likes this as much as I do. Not so. As quickly as I managed to put the slip on, she got it off again. Naah, so this is an example where I ramble on a bit.

Corona has ensured that we are growing even faster online at Pavone Lingerie, the followers on insta are flying around our ears and we are also barely keeping up with all the orders. Sorry for the emails that are still unanswered, I'm going to dig out my mailbox today (really!). And this growth is, to say it in Dutch, ‘kei gaaf’. Even though I have to admit that I am longing for a holiday, a moment of nothingness, with my ribs in the sun, immersing myself in a pile of books with Edith Piaf and Jacques Brel in the background... 'Non, rien de rien! Non je ne regrette de rien.... ' Sigh... I'm tired, you too?

But.. I won't be Janneke if I don't keep focusing on the future. After all, there are still so many women to reach, I want to grow, develop and expand to other countries, help men with fine boxer shorts and my all-important new development are designs for transgender men and women. How? I'll tell you more about that soon.

For now, I take my chance to thank all the amazing women for the trust, sweet messages, cards, lovely phone calls, all the orders and getting the message across. Urine loss is sexy, just look at Pavone Lingerie's panties. And yes, that's me in the photo. This photo has caused quite a stir, but hey, I feel like a woman up there including my drip incontinence. Can I take a moment to be proud of me, myself and I?

Dear all, stay healthy, listen carefully to your body and mind and wear Pavone, and all will be well again.

Love,

Janneke