ABOUT PAVONE

The face behind Pavone Lingerie is that of Janneke Schellekens. Janneke has lived in several places in Europe and South America, and it was in Italy in particular that her passion for fashion was ignited.
A few years ago Janneke started at the fashion academy in Amsterdam and then set up her business. Meanwhile, Janneke has graduated as a Fashion Designer and is working hard. She is extremely proud that everything that is her passion is reflected in Pavone.

Pavone is the Italian name for peacock, the peacock stands for pride, beauty, elegance and strength. As a designer, Janneke is critical and strives for perfection. She now works with a team of passionate professionals, challenging each other every day to strive for the maximum achievable.

In 2019 Janneke launched her first collection for women, this collection has since expanded and is going all over the world. From her search for good fitting underwear and her vaginal complaints, Janneke decided to make her underwear herself. She now works closely with Foundations, clinics and specialists in the fields of pelvic care, gynecology, urology and dermatology.

In 2023, Janneke launched her first men's collection made of 95% pure bamboo. This collection also proved to be a resounding success and a new webshop was launched; Pavone Men.

Janneke continues to work on expanding and improving her products and collections. In an ideal world Janneke wishes that taboos such as urine loss and Lichen Sclerosus would be broken for both men and women.

'My dream is to change the world of lingerie and break taboos'.

Janneke Schellekens, Founder Pavone Lingerie & Pavone Men